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Thick Cut Barbecue Brand Visual Design

胡椒记厚切烤肉是内蒙古草根餐饮管理有限公司旗下品牌
「Thick Cut Barbecue」is a brand under Inner Mongolia Grassroots Catering Management Co., Ltd
胡椒记厚切烤肉以中式烤肉为依托,结合了美、日、韩三国烤肉文化技法之长,自 主研发,形成了具有独家特色的电烤烤肉风格。胡椒记烤肉牛肉甄选安格斯黑牛肉, 以原肉厚切 好肉更要调好味的理念为核心 ,匠心研制让胡椒完美渗透进烤肉的每 一丝纹理,肉香与胡椒香气交织融合;每一口都是浓浓的满足感,食之难忘。其中 烤制品类有牛肉、羊肉、猪肉、鸡肉、海鲜、青蔬等,顾客选食范围广的特点。
Thick Cut Barbecue relies on Chinese style barbecue and combines the strengths of barbecue culture and techniques from the United States, Japan, and South Korea. Through independent research and development, it has formed an exclusive electric barbecue style with unique characteristics. Pepper Record Roast Beef Selection Angus Black Beef, with the concept of cutting the original meat thickness to better flavor as the core, is meticulously developed to allow pepper to perfectly penetrate every texture of the roasted meat, blending the meat aroma and pepper aroma; Every bite is a strong sense of satisfaction, unforgettable to eat. Among them, the roasted products include beef, lamb, pork, chicken, seafood, green vegetables, etc., with a wide range of food choices for customers.
 厚切优势---3层肉香,满口爆爽 
1.焦脆层:焦香四溢,焦脆烤肉香 2.纯香层:纯正肉香,满满纯肉香 3.爆汁层:爆爽多汁,汁多肉才嫩
Thick cutting advantage -3 layers of meat aroma, full of explosive taste
1. Crunchy layer: The burnt aroma is overflowing, and the crispy roasted meat aroma is fragrant 2. Pure fragrance layer: pure meat aroma, full of pure meat aroma 3. Stir frying layer: crispy and juicy, juicy and tender meat
肉大+原香
人们对烤肉嗅、触的综合 感受,所能激发的是一种 来自于DNA的原始快感,油 脂的原香与复合调味的复 合香,可以从最大限度激 发出人们味蕾的快感,而 且相比于吃烤串和羊肉片, 这类小性状的肉,烤肉的 大片、大块儿,一口大块 的肉更能激发人们的快感。
Meat Big+Original Fragrance
People's comprehensive perception of the smell and touch of grilled meat can stimulate a primitive pleasure derived from DNA. The original aroma of oil and the composite flavor of compound seasoning can maximize the pleasure of people's taste buds. Moreover, compared to eating skewers and lamb slices, this type of small meat, large and large pieces of grilled meat, and a bite of large pieces of meat can more stimulate people's pleasure.

客户丨胡椒记厚切烤肉
出品丨二三设计研究所
战略丨刘高原
服务丨品牌视觉设计
设计时间丨2022.03
Thick Cut Barbecue Brand Visual Design
Published:

Thick Cut Barbecue Brand Visual Design

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